Rossella Mazzotti In beauty since 1998 · 200+ centers visited
★ For beauty-center owners · Milan and Monza Brianza

A commercial Open Day built around your center. Rossella prepares it with you and leads it in person.

For centers with clients they may contact and products, treatments or equipment already available. No upfront fee: 10% of sales actually closed during the day.

No upfront fee 10% of sales actually closed Rossella personally on site
Rossella Mazzotti, founder of Il Metodo Open Day, commercial consultant for beauty centers in Milan and Brianza
Rossella Mazzotti In beauty since 1998 · 200+ centers visited
200+
beauty centers visited
or supported
10%
fee on sales
actually closed
28
years of experience
in the beauty industry
€0
fixed fee
paid upfront

If you run a beauty center,
you've already asked yourself these 4 questions

📦

Do you have cosmetics and kits sitting in stock for months?

It's your money, paid and frozen on the shelves, that you can't move at the center's normal pace.

🛠️

Do your machines earn as much as the installments you pay every month?

You invested thousands in machines that today don't work enough to pay themselves off.

📉

How many clients in your database haven't you seen in 6+ months?

Dormant contacts to select according to a relevant offer and their existing relationship with the center.

💸

You need extraordinary cash days, but when do you find the time?

Fixed costs rise every month. Organizing events requires time, energy, and ideas that actually work.

These are four levers to measure before building the sales day.

★ What we DON'T do

Il Metodo Open Day is not a clearance sale.

This is one of the most important things to understand before we begin.

❌ What we DON'T do

  • Aggressive 50%+ discounts
  • "Everything at -70%" sales
  • Below-cost stock liquidation
  • Margin-burning promotions
  • Selling at "the lowest possible price"

✅ What we actually do

  • Prices agreed with you, in line with your center's listings
  • Bundles and kits with high perceived value
  • Personalized client-by-client consultation
  • Treatment packages that valorize your equipment
  • Selling at full margin, not at a discount

The proposal does not start with a discount. It starts with real consultation and what may genuinely help the client. The goal is to measure completed sales and margin, not merely fill the center.

Rossella Mazzotti — founder of Il Metodo Open Day
"I've worked in beauty since 1998. I do not build an Open Day around discounts: I start from the client's needs and the center's real offer." — Rossella
Rossella Mazzotti during an Open Day at a premium Milan beauty center
An Open Day at a Milan beauty center.

What the owners
who've already done an Open Day say

Ilaria and Greta describe their direct experience with Rossella. Their results are specific cases, not an average or a promise.

Ilaria Nailicious Nails & Beauty · Cassina de' Pecchi (Milan)
+€18,000
Greta Erboristeria Naturalmente · Concorezzo (Monza)
+€3,500
Rossella Mazzotti, founder of Il Metodo Open Day — 28 years of beauty industry experience
Rossella Mazzotti
Founder · Il Metodo Open Day
28
Years of Method — since 1998

I have worked in beauty since 1998 and have seen tools, client habits and expectations change. The principle remains concrete: start from what the center already owns and build a clear, measurable offer that respects its margins.

Rossella Mazzotti, founder of Il Metodo Open Day, has 28 years of experience in the beauty industry. Not a course, not a coach: she prepares the day with the owner, works physically inside the center and personally leads consultation and sales.

How it works, in 3 steps

A system shaped by 28 years in beauty and more than 200 centers visited.

Rossella welcomes a client at the entrance of a beauty center
Rossella personally welcomes every client — the first moment of the Open Day.
01
Week −2

Center preparation

Together we study your stock, products, services and client base. We select offers that fit real needs, pricing and the margins of your center.

02
Week −1

Invitations with complimentary service

Together we prepare an invitation for clients your center can lawfully contact. It offers a brief complimentary service, followed by a consultation and, when appropriate, a product or treatment proposal. The invitation explains what is included in advance and leaves the client free to choose.

03
Event day

Rossella welcomes and sells

Rossella herself welcomes the client, delivers the agreed service and leads the personalized consultation. Offers, prices and responsibilities are agreed with the owner in advance; afterwards, completed sales, sales mix and margin are measured.

The "secret" is that the 3 phases are designed so the client never feels "sold to" — instead she feels understood, heard and advised by a real professional.

★ Clear terms

The fee is based on sales actually closed.

No upfront fee, no subscription and no fixed consulting fee. Rossella receives 10% of sales actually closed during the day, under the terms agreed in advance. The center reviews staff time, materials and availability in advance so the full cost remains transparent.

Questions every owner asks

What does Il Metodo Open Day cost?
There is no fixed fee paid upfront: Rossella receives 10% of sales actually closed during the day, under the terms agreed in advance. Before the event, we also review the center's staff time, materials and availability so you can account for the organizational costs.
How do you get clients to come? What's the "hook"?
The center invites clients it can lawfully contact to a brief complimentary service, agreed around what the center can offer. The invitation makes clear that a consultation and, when appropriate, a product or treatment proposal will follow, with no obligation to buy. Rossella personally leads the service and consultation; staff responsibilities are agreed before the day.
Do I have to slash my stock prices?
No. Prices are agreed with you and remain consistent with your standard listings. The proposal is based on consultation and the client's needs, not the lowest price. Completed sales and margin are measured afterwards.
How much time does it require from my staff?
Before the event we agree products, prices, clients to invite and the staff's role. During the Open Day, Rossella leads reception, consultation and the sales proposal; the center's involvement is agreed around its actual organization.
Does it work for selling treatments with equipment too?
Yes, when there are suitable clients, a clear treatment plan and verified margins. Before the day we calculate price, costs and included sessions so the offer can support equipment use without inventing a return.
Do I have to buy new products or equipment?
No. We work exclusively with the products, treatments and equipment you already have. The goal is to valorize what you already own — including the equipment you're paying in installments that's underused today.
Do you only cover Milan?
We currently operate in Milan and its province and in Monza Brianza.
What's Rossella's "trick"?
No tricks and no pressure. Rossella brings 28 years of experience in beauty, listens to the client and presents only products, treatments or plans that fit what the center can genuinely provide.

Want to know whether your center is a fit?

The assessment starts with your area, clients you may contact, current offer and available resources. If the conditions are there, Rossella contacts you personally.

No upfront fee · 10% of sales actually closed during the day · Terms agreed in advance

Would you like to start from your center’s actual situation?
Request a 15-minute initial assessment on WhatsApp. It is used to understand whether the conditions for working together exist; it is not a promise of results.

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