€9,000–12,000 in a single day, selling products, treatments and equipment you already own. Only 10% on what we sell.
It's your money, paid and frozen on the shelves, that you can't move at the center's normal pace.
You invested thousands in machines that today don't work enough to pay themselves off.
Hundreds of dormant contacts who could return to the center with the right invitation.
Fixed costs rise every month. Organizing events requires time, energy, and ideas that actually work.
All four problems get solved in a single day.
This is one of the most important things to understand before we begin.
Your clients don't buy because "it's cheap". They buy because they receive real consultation in a dedicated event day, with offers tailored to their actual needs. The result: extraordinary cash + intact margin.
Video testimonials are in production and will be available shortly.
When I organized my first Open Day, Italy still used the lira. Since then I've seen three generations of beauty centers, four economic crises, the arrival of digital, Covid. The Method works because it's been tested and refined across every possible scenario.
Rossella Mazzotti, founder of Il Metodo Open Day, has 28 years of commercial consulting experience in the beauty industry. Not a course, not a coach: a professional who physically enters your center and sells your products to your clients.
A precise system, perfected over 28 years and 200+ events. No tricks.
Together we study your stock, products and clientele. We identify the 8–12 references with the highest margin and immediate sales potential.
We give you the precise script to invite your dormant clients via WhatsApp and phone — not to a "sale" or "generic open day", but to a brief and valuable complimentary service (skin analysis, treatment trial, mini-consultation). Clients respond because it's a useful invitation, not commercial.
Rossella herself welcomes the client, delivers the complimentary service (10–15 min) — typically a facial skin analysis — and then conducts the personalized 20–30 minute consultation. You don't lift a finger: you carry on with your normal work, Rossella handles everything. Average: 15 clients, average ticket €600–800, total cash €9,000–12,000 at full margin.
The "secret" is that the 3 phases are designed so the client never feels "sold to" — instead she feels understood, heard and advised by a real professional.
Zero upfront cost, zero subscription, no fixed fee. Our earnings are only 10% of what we close together. The more we sell, the more cash you make. The less we sell, the less you pay. No financial risk on your side.
Fill in the form. Rossella tells you in 15 minutes if she can bring €10,000 to your center. If it doesn't make sense, she'll tell you straight away. No pushy sales, no automated sequences.